Video: Kendrick Lamar, ‘Alright’

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Kendrick Lamar video

If like me you’ve only watched the video for Kendrick Lamar’s “Alright” two or three times since it landed Tuesday, we’ve got some work to do. It’s a 7-minute action movie-meets-morality tale with a cast of hundreds that must have cost a fortune to shoot (the L.A. portions caused quite a stir). It’s well worth replaying and replaying, and director Colin Tilley backgrounded the whole production in an interview with MTV, right down to the (happy?) ending. Come for the song, stay for the stunts, repeat for the symbolism.

||| Watch: The video for “Alright”