Video: Princeton, ‘To the Alps’

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Jesse Kivel may have branched off to work on Kisses with his girlfriend Zinzi Edmundson, but that doesn’t mean he has neglected his duties in indie outfit, Princeton. The L.A. band, which also includes twin brother Matt, Ben Usen and David Ktiz, has returned with the single “To the Alps,” and it’s much more keyboard-oriented than anything that was offered on 2009’s “Cocoon of Love.” Although Princeton has always been rooted in pop, nothing in their previous catalog has been this danceable. Perhaps this is why their video for the track features synchronized roller skate-dancing at Venice Beach instead of some snowy scenes up in the mountains. No matter the reasons behind this clip, maximizing the synth elements sounds like it hasn’t hurt them. “To The Alps” is currently available as a limited edition 7-inch via Hit City U.S.A..

||| Download: “To The Alps” and its Drugg remix

||| Live: Princeton celebrates their single release tonight at the Bootleg Theater.