Video premiere: Low Hum, ‘Sunburns’

Kevin Bronson on January 12th, 2017

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Like so much of our everyday lives, Low Hum’s video for the song “Sunburns” is about keeping your head above water. Here, director Moxie Bellucci takes songwriter Collin Desha’s psychedelic jam about love — of the ocean, of another person — and turns it into an epic struggle. “‘Sunburns’ is about the allure and thrill of taking a chance on (and possibly losing) love,” Desha says. “It deals with that moment of realization as well as how untimely this experience can be. The creative direction of the video gave the song a new perspective and weight by exploring a first-person narrative, where we see the literal struggle of our protagonist drowning. I think we can all relate to that need to survive and this incarnation of ‘Sunburns’ highlights the motivation to hold on.”

Which is exactly what Desha has been doing since his days as guitarist in Sun Drug/Vanaprasta. “Sunburns” is the second of three singles Low Hum released last year via Hit City U.S.A., all made in his home studio in Silver Lake and ranging in tenor from Elliot Smith-inspired folk tunes to soul to fuzzy psychedelia, all sonically bent as if they’ve been out in the sun too long. He’ll swim against the current to release more this year.

||| Watch: The video for “Sunburns”