Kevin Bronson on March 16th, 2018

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San Diego native Jordan Cantor makes moody, moving alt-pop under the name SOMME, her incandescent vocals cocooning all that was and all that might have been in her affairs of the heart. Her new single “Ordinary Fools” falls into the latter category — in Ryan Hutchins’ video, there is a table set for two in a beautiful pine forest, and white roses, and then … a no-show. As with her first single “Long Time,” SOMME has a way of letting emotions simmer until thickened.

“I started this song on a train when I was looking back on a relationship that I had wished for a while would come to fruition but never did,” says Cantor, who played in the San Diego band Traffic Bear, studied music for a time in New York and eventually moved to L.A. for a music industry internship. “When I hear the intro synth sounds, I remember being on that train in upstate New York in mid-October when all the leaves were changing. The video concept originally started as a separate entity from the song, but now I feel the same watching the video as I first did on that train.”

With three singles out so far, SOMME has an EP on the way later this year.

||| Watch: The video for “Ordinary Fools”

||| Also: Watch the video for “Long Time”