Kevin Bronson on April 18th, 2010

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Who: Die Antwoord at the Sahara Tent
In 3 or Fewer Words: A phenomenon already.
I’ll Remember This at Least Until They Can Play More than 20 Minutes Because: It’s still amazing that a band can go from zero to Coachella phenomenon in the time it takes one video to spread around the Internet. Which is no time at all, of course. The South African electro-rap trio, a late add to the festival, met and exceeded the buzz created by their “Enter the Ninja” video, delivering a delirious but short set to a late-night Sahara Tent crowded with the curious. “Hip-hop is dead,” said the guy next to me at the beginning, “so tell me why I like this?” My theory: It’s serious without taking itself too seriously. And then there are the visuals, that look like a Hannibal Lecter art project as interpreted by Ali G for the next movie in the “Blair Witch” series. “Die Antwoord” translates to “the answer.” If I could only come up with a question.
What I’d Tell My Friend Who Left Early: Between these people and Devo, you missed a lot of entertainment value.
– K.B.