Download: James Apollo, ‘How Hard’

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With a dusty voice and a penchant for the dramatic, James Apollo sings like a lovelorn urban cowboy, inviting you to join him on his lonely road.  The New York-based, Minneapolis-bred crooner will be releasing “’Til Your Feet Bleed,” his third full-length for No Alternative records, on Tuesday.  The songs are dark, but seductive, convincing us that you’ll get to a better place if you just keep on walking. “How Hard” is a bit of gut-wrencher, but as Apollo shows on ”’Til Your Fleet Bleed,” he can do “Happiness.”

||| Download: “How Hard”

||| Live: James Apollo plays the Hotel Café on Friday.

– By Addy Danti

||| Also: After the jump, check out Apollo’s video for “Happiness”: