Kevin Bronson on July 9th, 2011

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Graffiti6 and Eastern Conference Champions kicked off the seventh annual Also I Like to Rock series at the Hammer Museum on Thursday night in raucous fashion. Playing to a capacity crowd in the museum’s courtyard, ECC unleashed 45 minutes of melodic, fuzz-drenched indie rock to start the night before the U.K.’s Graffiti6, with singer Jamie Scott leading the way, delivered an hour of swoon-worthy folk rock. KCRW DJ Dan Wilcox kept the crowd hopping before and between sets.

• ||| Photo galleries by Laurie Scavo

The free series continues every Thursday in July: Next week, it’s the Soft Pack and Hanni El Khatib; on July 21, Grouplove and Milo Greene; and on the 28th, the Henry Clay People and Lady Danville. Doors open at 7 (the recommended arrival time); entry is subject to capacity. Parking is $3 after 6 p.m. in the deck beneath the museum, at Wilshire and Westwood Boulevards.

The series is presented by KCRW and curated by Buzz Bands LA. Here’s some coverage of opening night:
‣ From the L.A. Times Pop & Hiss blog.
‣ Slideshow from the LA Weekly’s Timothy Norris.
‣ KCRW’s Music Blog weighs in.
‣ Drom LA Record’s Debi Del Grande.
‣ From Concert Addict Chick.
‣ From StupidDope.com.

After the jump, another gallery of behind-the-scenes photos: