Video: JJAMZ, ‘Never Enough’

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Things have been going pretty well for L.A. indie-pop group JJAMZ (pronounced “juh-Jamz”) comprised of Jason Boesel (Rilo Kiley, Bright Eyes), James Valentine (Maroon 5), Alex Greenwald (Phantom Planet), Michael Runion (solo), and Z Berg (The Like). They’ve recently been signed to Dangerbird Records, and their debut “Suicide Pact” is slated for a July 10 release. Although a bit morbid, the album title sheds light on how close JJAMZ’s members are, and director Eddie O’Keefe takes the friendship theme and runs with it in the music video for their sunny tune “Never Enough.” Featuring Berg and actress Brie Larson (“21 Jump Street,” “United States of Tara,” and “Scott Pilgrim vs. the World”) as best friends, O’Keefe also plays up to the bright pop melodies that deceivingly cover up the somber lyrics.

||| Live: JJAMZ plays April 19 at the Roosevelt Hotel, April 28 at Detroit Bar and will have a June residency at the Satellite.

||| Download: After the jump, trade your email for a download of the album track “Heartbeat”: