Kevin Bronson on October 24th, 2014

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Chicago native Greta Morgan was a touring musician at age 16, and by the time she was 20 her band the Hush Sound had released three-full-lengths. Born Greta Salpeter, she segued to Gold Motel after relocating to L.A., but now she has found a distinct voice as Springtime Carnivore. The album bearing that name, “Springtime Carnivore,” will be out Nov. 4 on Aquarium Drunkard’s Autumn Tone label, and it bears both the songwriter’s appetite for classic rock and its producer’s deft touch for the whimsical and subversive. That producer is Richard Swift, the singer-songwriter who has played with the Black Keys (currently), the Shins, and, back in the day, Starflyer 59, and who has produced the likes of the Shins, Damien Jurado, Foxygen, Jessie Baylin and Gardens & Villa. It was once wryly said about his solo output that Swift makes “carnival music,” and those impulses, articulated by Springtime Carnivore’s omnipresent fuzz, toy keyboards and buoyant vocals, run throughout the 45 never-boring minutes of the album. Now 26, Morgan, most recently spotted playing in La Sera, is just entering her springtime. Dig in.

||| Stream: “Sun Went Black,” “Name on a Matchbook” and more

||| Live: Springtime Carnivore plays Nov. 12 at the Troubadour along with Generationals.

Photo by Michael O’Keefe

||| Also: Check out videos for “Creature Feature” and “Two Scars” below: