Kevin Bronson on March 10th, 2015

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Just in time for the announcement that he will be the keynote speaker at this year’s South by Southwest Music Festival (funny how these things work out), Snoop Dogg unveiled a new single today. “Peaches N Cream,” a peachy, creamy funk/R&B number, is already all over urban radio, but the backstory is that it’s from the 43-year-old rapper’s new album “Bush” (out May 12), which was produced by Pharrell Williams. Meanwhile, Friday afternoon at SXSW ought to be fun.

||| Stream: “Peaches N Cream” (or watch the lyric video here)