Video: Bleached, ‘Keep On Keepin’ On’

Daiana Feuer on January 14th, 2016

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“We don’t want perfection because it’s boring,” says Jen Clavin of Bleached as an intro to the trio’s new album, “Welcome The Worms.” “We want to make music that’s as real as life.” For their second full-length, to be released via Dead Oceans on April 1, sisters Jen and Jessie and bandmate Micayla Grace have graduated from the teen angst that still plagued them when they emerged in 2011 post-Mika Miko, diving head-first into the deeper, persistent crisis that comes with adulthood. Relationships are as bad, or worse. Bills, eviction, responsibilities, and all kinds of mess mounted upon the ladies, begging the question, now what?

“I was a loose cannon,” Jen adds. “I was losing serious control of my personal and creative life. I was falling apart, trying to escape. I felt like Bleached was the only thing I actually cared about.” The result is an album with a fiercer focused sound, more pop than punk, driven and ready to rock its way through the muck, as summed up quite emphatically by first single “Keep On Keeping’ On.” Working with producer/engineer Joe Chiccarelli, whose credits include Morrissey, the Strokes, and no less than Elton John, and co-producer Carlos de la Garza (Paramore, YACHT), Bleached brought out the big guns. Thankfully, the sound is not overproduced or too polished, but it is punched up in the right places. Watch the ladies run for their lives and laundry in the Lana Kim-directed video.

||| Watch: “Keep On Keepin’ On”