Kevin Bronson on July 21st, 2016

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Fans know Alice MK as Alice Katz from L.A.’s Youngblood Hawke, the dance-pop sextet whose 2012 and ’13 releases were good for smiles all around. She bares her pearly whites in her first two singles as a solo artist — message-heavy missives that plumb ’90s alternative rock, and the malaise that inspired much of it, and imbues it with edgy currency. Alice MK’s debut “Greed” does its damnedest to stomp out one of the Seven Deadly Sins, and the new single “All in Your Head,” released this week, is a guitar-driven thrill ride with a distinctly feminist bent. “On a daily basis, we’re barraged by images and ideas about how to look, how to live, and what to think,” she told Noisey, where the song premiered. “‘All in Your Head’ celebrates shedding these limiting pressures in exchange for lives spent valuing our intrinsic worth and discovering our uniqueness.” For musical touchstones, think Juliana Hatfield and Veruca Salt from the ’90s and Metric and Yeah Yeah Yeahs who followed. Be not deceived by Alice MK’s sweet voice; there’s mettle in her verse.

||| Stream: “All in Year Head” and “Greed”