Kevin Bronson on November 24th, 2017

0

OK Go has done it again. The new video for the quartet’s 2014 song “Obsession” stars printers (567 of them) and paper (lots of it, all of which was recycled after the video was made).

The band — Damian Kulash, Tim Nordwind, Dan Konopka and Andy Ross — has become known for their inventive videos and recently performed a concert at UCLA’s Royce Hall where they played as a live score to them. This new one ranks as colorful as works such as “Upside Down & Inside Out,” “The One Moment” and the paint-spewing Rube Goldberg Machine “This Too Shall Pass.”

“Obsession’s” video comes with a seizure warning (for flashing colors) and an explainer about some technical problems: “Just leaving it on ‘Auto HD’ results in some pretty intense distortion during a few sections, because when the colors and patterns get crazy, there’s actually just too much information flying by for YouTube’s normal HD compression. We broke the matrix. The good people of YouTube have been working with us to solve this (it’s a bit rate limitation issue) over the last 24 hours, but there’s no quick fix, and now it’s Thanksgiving in the U.S., and we’re all with our families.”

||| Watch: The video for “Obsession”