Video: Draemings, ‘Loveless’

Kevin Bronson on December 21st, 2017

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There’s nothing like some visitors from another world to spice up a lonely night at home. In the video for L.A. quartet Draemings’ latest single “Loveless,” a woman (played by Andrea Wasse), relegated to spending an evening with her cat and the television, plunges into a dream state where clouds are cotton candy, she’s wearing a wedding gown and a strangely dressed band is playing. An abduction? She should be so lucky.

Directed by Joey Halter (of The Railroad Bill Show), the video nods to “the fantasy movie mania that was the ’80s,” frontwoman Kimi Recor says. “We wanted to create a VHS wonderland to accompany a song that very much pays homage to some of our favorite ’80s bands and soundscapes.”

The new single is a synth-drunk post-punk jam that closes out a year in which the quartet — Recor, along with Christopher Vick, Nathaniel Meek and Thorson — released a self-titled EP on Recor’s own PLAG Records. Loneliness was the thematic thread, but there is scant mopery in the hard-charging “Loveless,” whose inherent message is: Stay strong, even if it’s just you.

Draemings has a new EP in the works for spring of next year.

||| Watch: The video for “Loveless”