Video: Now, Now, ‘AZ’

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Now, Now (Photo by Sam Román)
Now, Now (Photo by Sam San Román)

Minneapolis indie-pop duo Now, Now (KC Dalager and Bradley Hale) have released the video for their third single, “AZ,” from their upcoming third album (and first in five years) “Saved,” out on May 18 via Trans- Records. 

Dark, brooding and introspective against a sweet pop melody, the song and video convey a return to innocence and recalling memories of a long journey with family or friends. The air of spirits are in the night air as Dalager sings, “A holy figure at the edge of my bed / He leaned in closely and said nothing to me / Repeating image of you when I’m alone / I see you calling to me and I say nothing at all / Back to the summer we all drove out to Arizona / Back to the heart of it all.” A clue to the inspiration for this song may be in the recorded conversation in the bridge with an elderly American woman from Kyoto and a recent interview that includes a photo of Dalager with her grandmother “who kind of raised [her]” before she transitioned to the Memory Care division of an assisted living center.

“AZ” is aptly titled as it’s about going back to the basics, a pilgrimage back to a place and time of significance with loved ones, a journey back to Arizona, which holds significance for many Japanese Americans. Dalager, however, leaves the circumstances surrounding the memory mysterious. Most importantly, she is returning to the center of her heart and the memories she holds dear. 

||| Watch: The video for “AZ”

||| Also: Stream “AZ”

||| Live: Now, Now will play at the Constellation Room on July 25 (Tickets). They also play the Troubadour on July 27 (Tickets).

||| Also: Watch the video for “Yours”