Secret Project festival comes to Chinatown this weekend
Roy Jurgens on
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A new festival coming this weekend to northeast Chinatown has designs on bringing the underground to the surface.
Secret Project brings a roster of EDM vanguards — including Bonobo, Carl Cox, DJ Tennis, Bicep and Peggy Gou — to the warehouse-lined Naud Street neighborhood for two nights that intersect music, art, food and mixology.
The immersive block party, going off Oct. 13-14, is being mounted by Factory 93, along with David Chang (of the Naud Street eatery Majordōmo), the bar Apotheke and A Club Called Rhonda. It’s the brainchild of Pasqualle Rotella (CEO of Insomniac, which promotes the Electric Daisy Carnival, among other events), who has put his Factory 93 brand in the forefront of elevating the subculture into the public sphere without losing its avant garde credibility.
“Factory 93 is dedicated to underground rave culture, catering to mature dance music fans,” Secret Project spokeswoman Christina Hernandez explains. “The ultimate goal of Factory 93 is to legitimize the underground culture, exposing artists that usually wouldn’t usually be accepted in L.A. It’s about Insomniac keeping its ear to the ground and catering to the dance fans who have been here for long time, desiring a deeper, more underground, non-commercial sound.”
The festival will be tucked into the northeast end of Chinatown’s Naud street neighborhood. While gritty and industrial at first glance, beneath that façade lies excellent eateries, galleries and street art galore, along with a vibrant business scene.
Attendees can purchase VIP access to the world-renowned cuisine of Chang and his restaurant. L.A.’s A Club Called Rhonda will bring their poly-sexual dance party shenanigans to the Apotheke bar. Secret Project will be supplementing a host of art offerings to compliment Naud Street’s extensive murals.
Two days passes are $160 ($400 VIP), with single-day tickets going for $89/$225. Full lineup on the flyer below.
LOL….. that area sucks and Apotheke is a douchebag bar that serves kale cocktails. “Gritty.” Have you guys ever been to a city before? This is fake rave tourism, hosted by a multi-milliondollar company. And it’s a block away from a residential neighborhood. They make hundreds of thousands of dollars off of this, while the working class residents of Lincoln Heights have to suffer through 16 hours of terrible techno. Disgusting.