Video: No Win, ‘Vision’

Kevin Bronson on January 11th, 2019

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Ever since he started cranking out No Win songs four years ago, Danny Nogueiras has been satiating appetites for hook-heavy guitar pop the likes of which almost vanished when the 1990s slipped into the ether — the kind of giddy, crunchy stuff with riffs that shoot up your spine.

Today brings the news that No Win’s debut full-length, “Downey,” will be out March 22 via L.A.’s own Dangerbird Records. The title is an homage for his hometown (the breeding ground to other Southern California legends like the Carpenters and the Blasters) and sounds like that hidden gem you’d find in a CD remainders bin along with Weezer, Dinosaur Jr., Redd Kross and the Posies.

The album includes two tracks from the 2016 “Sayonara Crumbums” EP (“Carbar” and 2Real”) and two more (“Shelley Duvall” and “After Your Legs”) repurposed from a 2015 EP that saw only limited release. It was made in the room Nogueiras built, Balboa Recording Studio, with guitarist Juan Liñan, bassist David Jerkovich and drummer Jeff Enzor (ex-Joyce Manor) and mixed by John Goodmanson.

Which brings us to director Ryan Baxley’s video for “Vision,” which is about the most fun you can have while experiencing vertigo. “A large part of making this video was discussing how often video is viewed vertically on people’s phones,” the frontman told Consequence of Sound, where “Vision” premiered. ” If we were going to make something that might work vertically we didn’t want to phone it in by shooting in 4k and cropping out vertical shots from the wider video, essentially losing the whole frame. So we shot this with the goal that the same video could be flipped 90 degrees, be viewed vertically, and it wouldn’t take away from it. Viewing ‘Vision’ rotated 90 degrees adds to it! You get a whole new perspective on the framing and the shots. By playing with gravity throughout the whole thing Ryan created a video that has no correct way to enjoy.”

Win-win.

||| Watch: The video for “Vision”