Video: ANIIML, ‘Ouch!’

Roy Jurgens on April 17th, 2019

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ANIIML will revolutionize your core. In the new single, “Ouch!,” singer, producer, animal activist, multimedia artist and filmmaker Lila Rose takes her heart (and the hearts of others) into her able hands and drains it from fear, replacing it with nurturing self-love and compassion. The stunning video follows this transformation, as she sits watch over an orchard of hearts, in a state of fierce mortal combat opposed to her own darkness. The hearts are planted in the earth and watered with her tears, whereupon nature takes its course. “Ouch!” is an exercise in minimalism, her voice emoting over opening measures of a single piano line, leading into a Portishead-like swell of rapturous release.

The song’s genesis came from a particularly hurtful text the artist received from a potential love interest. Ever hungry for self-realization, she put herself through a demanding leadership program where she learned to rewire the negative into the positive. Choosing not to cut herself off from emotions, she has instead learned how to reinterpret her feelings while embracing the healing properties of love.

The Canadian-born, L.A.-based artist, joined in ANIIML by Daniel Burdman (electronic drums/guitar) and Ryan Fyeff (drums), has had a chameleon-like career, difficult to pin down, dabbling adventurously in the genres of chamber pop, trip-hop, electronica, goth and neo-soul. Particularly motivated by animal rights and feminism, she practices the activism she writes about. Skilled at the art of infusing aspects of multimedia, stage props, costuming and thunderous live percussion, her live shows always feature something riveting and unexpected.

The video for the single is the work of Rose along with Sequoia Emmanuelle, Malcolm Guess and Alicia Angeles.

||| Watch: The video for “Ouch!”