Zane Roessell on April 30th, 2019

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L.A. punk duo Bleached have announced a new album “Don’t You Think You’ve Had Enough?,” due July 12 on Dead Oceans — their first new music since 2017’s “Can You Deal” EP. Both a question and an answer in itself, it evokes immediacy, introspection. To the sister duo of Jennifer and Jessica Clavin, it meant survival, “Don’t You Think You’ve Had Enough” marks the first album the band has written from a place of sobriety. “Writing these songs while sober became somewhat of a spiritual experience,” Jennifer says.

Like with “Shitty Ballet,” their previous release from earlier this month, the new single “Hard To Kill” is focused on the band’s new direction. As described by Jennifer, “Hard to Kill” is about “staring down the road towards death and realizing I needed to wake up and get out of my selfish patterns of self-destruction.” Mortality aside, a new sound prevails amidst the two new singles. Produced by Shane Stoneback (Vampire Weekend, Sleigh Bells), “Don’t You Think You’ve Had Enough” finds the band calling upon the experiences had while touring with arena-ready bands such as the Damned and Paramore. The songwriting has culminated in a sound that is raw, refined — and refocused on the vitality of the sisters’ collaborative process. “Hard to Kill’s” new-wave flavor adds radio-friendliness while maintaining the incisiveness of Bleached’s girl-gang edge, “You’re so cool / You hate yourself / Lying on the floor in a stranger’s house.”

The single’s video takes direction from another sister duo, Nicky and Julianna Rowlands of Giraffe Studios. The vividly retro clip sees the band outwitting the shadows of their former selves, defiantly riding off into the new beginning they’ve forged.

||| Video: “Hard to Kill”

||| Also: Watch the video for “Shitty Ballet”

||| Live: Bleached will play with the Hives and Refused at the Fox Theater Pomona on May 28 (tickets) and headline the Moroccan Lounge on July 17 (tickets).

||| Previously: “Flipside” “Keep On Keepin’ On”