Video premiere: Alex Bloom, ‘Cam Girl’

Kevin Bronson on August 28th, 2019

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Singer-songwriter Alex Bloom posits an interesting theory, one that will come as a great comfort to anybody who spends long hours in front of a computer screen: Virtual relationships are no different than actual ones. It’s all about the feels.

“Cam Girl” is the L.A. native’s latest objet d’affection. The song, the latest single from Bloom’s sophomore album “Chaos/Control” (out Sept. 6), is a left-field psych-pop love letter to one such person. “I wanted to convey in this song that the feeling of having love or lust for another person can be the same whether it is experienced in real life, or in a non-physical space,” Bloom says of the tune. “What it means to connect as human beings has undergone an overhaul in this century.”

The (PG-rated) video by digital artist Daniel Vanchieri takes you inside one such dalliance. There are kisses, embraces, dancing … and bubbles. Tap, tap, tap.

Bloom and his guitar cover a lot of ground on “Chaos/Control,” his elliptical melodies segueing from lovingly warped folk to power-pop to funhouse psychedelia, all revealing a sometimes-cold outlook on modern life. “Nothing’s ever going to become of me / and that will be OK,” he muses over strings on “Control,” the album closer.

Maybe not. Maybe everything is worth trying once more, with feeling.

||| Watch: The video for “Cam Girl”