Kevin Bronson on September 4th, 2020

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Who knows how seriously to take Blame Candy? In fact, since we’re in the middle of a political shitstorm (not to mention a pandemic and climatological end times), who knows how seriously to take seriousness?

All we know is that in the video for their single “Playtime!,” when their wiseguy manager (played by Matt Bennett of Nickelodeon’s “Victorious”) tells them that the kids will never go for guitar-based music, we nod and chuckle.

And make no mistake, “Playtime!” is all about guitars. It’s the fifth single and first in 2020 from the quartet — Chris Greatti, Aaron Deming, Ryan Wheeler and Sam Palombo — who sound like they just crawled off the Sunset Strip and discovered the ’90s. Not lost in all their glammy posturing is the fact they can play, though, so maybe the kids will find them entertaining outliers.

The foursome, who debuted in 2018, boast some bona fides: Frontman Greatti has produced and written with the likes of Poppy, Grimes, Yungblud, Halsey, Blink-182, Pussy Riot and Palaye Royale; Deming and Palombo have toured with Poppy and Yves Tumor; and bassist Wheeler recently toured with David Lee Roth.

Their foil-wrapped video features quick cameos from people such as Dorian Electra, Yungblud, Pussy Riot, Palaye Royale, Slayyyter, Phony Ppl, Blu DeTiger, Kelsy Karter, the Struts, Kitten and Bonavega.

“It’s daring and fierce, bold and non-heinous,” Deming says of the single. “The lyrics are a first-rate example of what happens when you speak before thinking — total chaos, absolute nonsense — like a child in a sandbox. But with chaos comes creativity, and with creativity comes responsibility — act accordingly.”

Greatti says Blame Candy wrote the song over a year ago before they got busy with producing and touring and before the pandemic set in. “One nitro cold brew-fueled conversation in March gave us the bright idea to revive the track (a HIT) and get all our quarantined/bored friends to join us for a few minutes of pandemic-safe serotonin release,” he explains.

||| Watch: The video for “Playtime!”