Ears Wide Open: Mid City Flannel

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Mid City Flannel

Despite what their name implies, Mid City Flannel is not a clothing outlet, nor a scruffy grunge band. They are the new electro-pop duo of singer-songwriter Geneva May and producer Kev Luu, who named their project because they are stationed in the Mid City neighborhood and favor cozy plaid outergarments.

Their music is heavy on the hooks and attitude — “Lately,” their debut single, comes with all de rigeur production effects infecting pop music these days but stars May’s warm vocals, articulating her relationship frustrations. The acoustic version of the song works, too.

May directed the video for the song, which is a clever piece that can be summed up with the conceit: Let’s make a music video about making a music video.

||| Stream: “Lately”

||| Watch: The video for the single