Video: Devora, ‘Not Dead Yet’
Kevin Bronson on
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There’s a fresh femme fatale to ride off into the desert with: Devora is the new musical vehicle for singer Ariel Levitan, last spotted as one-half of the duo MXMS with Shiny Toy Guns’ Jeremy Dawson.
Devora arrived today with the single “Not Dead Yet,” her first music on the new label Tiger Tone Records, founded by Grammy-nominated producer and mixer Tony Hoffer (Beck, Silversun Pickups, Foster the People, the Kooks, among many others).
In trading her goth-pop garb for Western wear (and a genre she’s calling “outlaw pop”), the Arizona-reared Devora busts out with a road trip-worthy rocker that celebrates the moment. “As a lover of all things dark, I embrace those parts of me while now simultaneously celebrating being alive and present,” Devora says. “This song commemorates the ups and downs of life while celebrating the moments that we have today, if only for today. It’s a salute to going your own way in life and carving your own lane undaunted — observing one’s uniqueness, honoring yourself and embracing the crazy ride along the way. This song is a salute to outlaws everywhere.”
Actress Leven Rambin directs the video. “[Devora’s] darker, meaningful, thoughtful lyrics and imagery really inspired me to create an original aesthetic for her that we like to call ‘Goth Western Pamela Anderson meets Mars Attacks,’” Rambin says. “I wanted to give Devora her own spin on ‘Natural Born Killers.’ ‘Not Dead Yet’ to me was an alternative world where Mallory Knox strikes out on her own, mixed with some David Lynch rock star dreaminess..”
||| Watch: The video for “Not Dead Yet”
I guess a white girl stealing my name is the highest form of flattery. Id love to know how and why she choose “Devora” LOL – the fake lips – its a little much but when people lack creativity they have to steal.