Video: SWIMM, ‘Spring Breaking Your Heart’
Kevin Bronson on
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Here’s one spring break trip that truly is trippy … and the protagonists never leave L.A.
“Spring Breaking Your Heart” is the new single from L.A. psych-pop outfit SWIMM, who get more sonically amorphous than ever in a song that sounds like a dream sequence.
“I was trying to tap into the excitement I felt being a student during spring break,” frontman and Florida native Chris Hess told Mxdwn, where the song premiered. “As silly as Florida is, I love it, (speaking on beach life/frozen drinks and dancing to Shaggy/less of its sociocultural misgivings) and those weeks in March hold a sacred tacky space in my heart. There is a magic in the ephemera of this season. Spring break is this cocktail of tourists and locals, baking themselves in tanning oil and hedonistic intent, ready to embrace sand in their sheets and if stars align — some flash-in-the-pan romance. And as quickly as it comes it is gone … giving way to the inescapable heat and humdrum malaise of the Space Coast summer.”
In the video, directed by Mitch deQuilettes and Hess, Lexi Noblitt and Alex Nelson star as a face-painted couple wandering through various Los Angeles locales, eventually coming upon a party of clowns consumed by their emotions.
SWIMM is working on the follow-up to their 2018 album, “Sentimental Porno.” The release date is to be announced.
||| Watch: The video for “Spring Breaking Your Heart”
||| Previously: “You’ll Never Fake It” (feat. Lauren Ruth Ward), “Feel Better,” Live at Echo Park Rising 2019, live at Love You Down III, “Sentimental Porno,” “True Romance,” “Speak Politely,” “First Time,” “Man’s Man”
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