Video: Fime, ‘White Collar Gold’

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Fime (Photo by Anna Bouchard)

Gang vocals that could unify a bar full of strangers, punch-the-air guitar riffs, loud-to-soft-to-loud-again dynamics … Fime’s new single “White Collar Gold” is indie-rock gold.

The follow-up to last fall’s “Born 2 Love,” the song introduces the L.A. quartet’s debut full-length, “Sweeter Memory,” out July 1 via Forged Artifacts.

The band — Beto Brakmo, Maxine Garcia, Eric Promani and Scott Leahy (ex-Sea Wolf guitarist) — has its roots as the backing band for Melina Duterte’s project Jay Som. Unable to tour during the pandemic, Fime recorded their new songs with Duterte handling the production, engineering and mix.

The video for “White Collar Gold” was directed by Hailey Ruffner at the Offbeat Bar in Highland Park. The band and crew were stoked to be able to film there, but there was a special treat for Brakmo, too.
“I think what I was the most excited about was my mariachi suit,” he says. “When I was a kid growing up in Mexico, I always saw the Mariachi wearing these beautiful suits and I thought, ‘That’s what real musicians wear!’ So when I finally had an excuse to buy one, I hopped on that idea.”

||| Watch: The video for “White Collar Gold”

||| Previously: “Born 2 Love,” “Little Princess”