Kevin Bronson on July 16th, 2015

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New Zealand pop princess Kimbra struck gold in 2012 when she teamed with Gotye on the mega-hit single “Somebody That I Used to Know.” Her own song “Goldmine” uses the precious metal symbolically, and so too does the striking video, “representing the message of ‘inner wealth’ and calling on a strength from within,” the 25-year-old songstress says. “I wrote this song to be like a mantra to me … in order to lift myself in hard times and serve as a reminder that infinite riches lie within me at all times.” The video was directed and animated by Chester Travis and Timothy Armstrong and shot in stop-frame animation without using computers. Filmed in old factory in Berlin, the gold-on-gray clip required more than 4,300 square feet of aluminum foil and some 700 polystyrene spikes. The song appears on Kimbra’s sophomore album “The Golden Echo,” released last August.

||| Watch: The video for “Goldmine”:

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