Video: The Prids, ‘Desolate’ (NSFW)

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The Prids’ “Chronosynclastic” has got to be one of my sleeper albums the year; its noisy-beautiful neo-shoegaze keeps finding its way into my car CD player, perfect for both traffic jams and the open road. (Chris Martins touts it here; suffice to say it’s not far sonically from the early recordings by Silversun Pickups.) The Portland quartet is undertaking the ambitious project of making a video for each of the album’s tracks too – this Jon Garcia-directed piece for “Desolate” is strange and wonderful and a little bit eerie. Yes, it has full-frontal nudity, so if that bothers you (or if you’re my niece back in Illinois), please move to the next post.

||| Live: The Prids play tonight at the Silverlake Lounge.