Kevin Bronson on October 28th, 2010

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Dig this: New York City four-piece the Dig – not to be confused with old ’90s faves Dig – named their band in honor of the movie “Dig,” the Brian Jonestown Massacre/Dandy Warhols documentary. (I know, that’s a lot of Digs in one sentence.) The Dig’s sometimes-atmospheric, always-hooky indie-rock only has a little bit in common with the movie’s purveyors of psychedelia, though. “Electric Toys,” the debut album from singer David Baldwin, singer-bassist Emile Mosseri, keyboardist Erick Eiser and drummer Jamie Alegreir, has the radio-friendly pop-step of bands like the Strokes and Editors (with whom they’ve toured). The quartet survived some hard times this summer (their equipment was stolen in Chicago) but regrouped to tour witht he Henry Clay People this month.

||| Download: “You’re Already Gone” [audio:http://goodkident.com/TheDig/YoureAlreadyGone.mp3]

||| Also: “Two Sisters in Love”

||| Live: The Dig play the Henry Clay People’s second annual Rock ’N’ Roll Circus on Friday night at the Echo and Echoplex, along with the Little Ones, Andy Clockwise, We Barbarians, the Monolators, Downtown/Union, Red Cortez, Manhattan Murder Mystery, Marvelous Toy, the Steelwells, Olin and the Moon and the Hectors.