Kevin Bronson on February 21st, 2011

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[Writer Charlie Amter – whose Europopped blog is one-stop shopping for whatever’s moving bodies across the pond – expands our dance music horizons: ]

By Charlie Amter

America is often late to the game when it comes to dance music, but better late than never. DJs in L.A. only started dropping Martin Solveig’s positive and propulsive “Hello” in local clubs late last year. Now, the impossibly catchy crossover pop/dance song with vocals by Dragonette’s Martina Sorbara looks set to win over mainstream listeners not yet familiar with the Frenchman.

The short version of the video for “Hello” [see Europopped’s original post in September] has been viewed more than 14 million times, and this month the song will show up domestically in a Trident commercial – putting the song in America’s consciousness almost a year after the buoyant banger topped the charts in many European countries. The long version of “Hello,” above, is actually the first episode in a web series to promote Solveig’s forthcoming fifth album “Smash.” The second episode, “Initial S.H.E.,” features more music from the album – and more hilarity.

||| Live: Martin Solveig performs tonight at the Monday Night Social at Playhouse.

||| Download: “Hello (Dada Life Remix)”

||| Watch: After the jump, check out the second “Smash” episode, “Initials S.H.E.,” featuring adventures in Singapore:

||| Also: Check out, from 2009, “Boys & Girls”