Video: Winnetka Bowling League, ‘On the 5’
Kevin Bronson on
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Winnetka Bowling League is a project with a distinctly Southern Californian name and a distinctly Southern Californian first single, “On the 5.” It’s classic beach pop nudged out of retro stasis by subtle production flourishes … not to mention catchy as a sea breeze.
It’s the first song from a debut EP, coming Sept. 21 via RCA Records, by an ensemble whom we are assured have actually been to the legendary Winnetka Bowl. The boy-next-door vocals come courtesy of Matthew Koma, known for lending his voice to singles by EDM giants Zedd, Tiesto, the Knocks, RAC and Flux Pavilion, among others.
The video, directed by Zack Sekuler (The Neighbourhood, et al), stars comedian/actor Elisha Yaffe as a guy in mid-meltdown, cutting loose on Ventura Boulevard and finding some degree of comfort via a dip in the ocean. All he really needs to do is sing along.
||| Watch: The video for “On the 5”
||| Also: Stream the song here
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