Smashing Pumpkins play like guitar heroes

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Not much I can say about what I witnessed Saturday night at a Hollywood soundstage, except that there is Guitar Hero, and there are guitar heroes. One room separated them: an outer area with an open bar, free food and enough video games to anesthesize the youth of a nation; and the room that housed the logo-bedecked stage where the Smashing Pumpkins played their hourlong corporate-sponsored gig to an increasingly diminishing crowd.

If you wanted the hits, you stuck with the video games. But if you wanted stimulation and not simulation, you hung with the Pumpkins, whose set for the Guitar Hero World Tour launch party included, oh, about two hits — if you count pumpkins-pumpkin102508“G.L.O.W.,” the new tune the seminal Chicago rockers released via the game. There were a couple covers, a couple tunes from deep in their catalog and some fresher stuff that let the six-piece blast into a psych-jam-metal-core haze. Take that, button pushers.

It couldn’t possibly have been the set the suits wanted the Pumpkins to play. In the new (“nu”?) music industry, after all, bands need these kind of commercial liaisons to finance and dispense their product. It’s no longer viewed as selling out to have your music on TV or in movies or in commercials or in video games. But ever so subtly, Billy Corgan and crew seemed to draw the distinction between selling and playing. And that is, when you are onstage and you have a a real guitar in your hand, you’re artist. And you play.

At least the plastic pumpkin behind Corgan onstage got the joke.