Kevin Bronson on March 24th, 2010

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“DIY,” the dance-party anthem by Pop Noir, is getting the Orange County-based trio some well-deserved notice. The song – the kind of ditty that begs for remixes – cracked the radio specialty charts last month, and now the “DIY” video is among the nominees in MTVU’s “Freshmen” contest (the same competition that the Happy Hollows won back in February, earning their “Death to Vivek Kemp” video a spot in the channel’s regular rotation). Pop Noir, fronted by U.K. born twins Luke and Joe McGarry, have been doing it for themselves for more than five years now (as visual artists as well as musicians); a summer tour is in the works.