Kevin Bronson on March 20th, 2011

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Friday, March 18

You can’t sit still at SXSW. You have to keep moving.  If a shark stops swimming it dies, this is the mentality you need to adhere to.

Our 3 o’clock Sonicbids showcase was ridiculously good. We were running on fumes but somehow managed to throw down. By this point I am sweating pure alcohol. I am flammable. The southern hospitality thing is no joke. People from down here are just unbelievably kind. If this was held in any other city you would be hard-pressed to find a polite sound guy after the third day. They are just genuinely grateful for you being there.

Our midnight show was a beautiful thing. A pulsating sweaty mess. The crowd didn’t know what hit em. After the show we took refuge in the back of the bar, sipping the night away, discussing our plans for world domination.

Joshua

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