Video premiere: Vow, ‘Charm’


“Make Me Yours,” the second EP of pop noir from L.A. duo Vow, comes out next week, and the dark “Charm,” a song about personal and emotional transparency, is one of its most rapturous meditations. Vow’s principals, singer Julia Blake and multi-instrumentalist Andrew Thomas, wanted to keep it simple in conceiving a video for the song, and they called upon Ryan Sanders – the man behind Touché Amoré “Harbor” video – to direct. “All we wanted was something colorful and visually pleasant,” the duo says. “No cheesy concept or plot, just pleasant and fitting. It had to visually match the mood of this song and we feel he hit the nail on the head with that.” “Make Me Yours” features contributions from Touché Amoré guitarist Nick Steinhardt and comes out via the Native Sound.

||| Previously: “Planks”