In the 10 years since Chicago-bred, L.A.-based power-pop quartet OK Go made a splash with they first music video — the treadmill routine for “Here It Goes Again,” now 30 million views and counting — they’ve set the standard for fun, inventive visuals done on small budgets. With each ensuing video, the curiosity has always been: How will they top the last one?
They’ve gone to great heights in the video for “Upside Down & Inside Out,” the lead song on their 2014 album “Hungry Ghosts.” Directed by the band’s Damian Kulash Jr. and frequent collaborator (and his sister) Trish Sie, the video was shot in zero gravity in the skies above Russia and features weightless acrobatics and a lot of colorful paint. The video premiered today on Facebook (interesting choice, see this), so you won’t find it embedded here.
From the press release announcing the video, which was made in collaboration with Russia’s S7 Airlines, Kulash explains: “It was nearly a decade ago that the world started buzzing about commercial space travel and exploration. When I heard about Virgin Galactic and Space X, it dawned on me that soon enough, people will be making art in space. So for years, we’ve been looking for the opportunity to make a weightless video. I mean, what could be more thrilling than astronaut training? I met with people from S7 at a media event at the Cannes Lions festival in France and that’s where the adventure began.”
Fast facts about the video:
► OK Go spent three weeks at the Yuri Gagarin Cosmonaut Training Center playing, testing and filming.
► The air hostesses in the video are Tatyana Martynova and Anastasia Burdina, trained aerialist acrobats.
► The host airplane flies parabolic maneuvers to provide brief periods of weightlessness, the longest being 27 seconds.
► What you see was shot in one take, Sie, says, “over the course of eight consecutive weightless periods, which took about 45 minutes, total.”