Kevin Bronson on February 19th, 2009

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Ross Flournoy has played in front of enough arms-folded hipster crowds to know that an interviewer is fishing for a punchline when I ask, “So how is playing for a bunch of 10-year-old kids going to be different from playing a regular show in Silver Lake?” The frontman of the Broken West laughs knowingly and delivers: “Maybe the kids will be more enthusiastic.”

That they will – if Sunday’s crowd at Kidrockers is like the first couple of L.A. installments. Kidrockers brings music, children and their parental units together at matinee performances that are kid-friendly while not restricted to children’s music. The monthly show at 1 p.m. Sunday at the Echo features the indie-pop of the Broken West and the folky stylings of the Whispertown 2000. (Details: Recommended for kids ages 3-13; tickets $9 advance, $12 at the door.)

For the Broken West, it will be a light warm-up for a West Coast tour behind its sophomore album, “Now or Heaven,” released a year ago. Flournoy is already thinking about the next record. “I’ve been writing a lot over the past six weeks I’ve been home … maybe [the new material] is a little more folky than the first two records,” he says. “Right now I seem to be more interested in writing lyrics than big rock songs – it just seems more narrative than anything I’ve done before.”

‣ Westside alert: When it comes to bringing indie rock to points west of the 405,”  many have tried, few have prevailed. Now Matt Salas and his bandmates in the Rhone Occupation are giving it another whirl. A monthly night called “AC Indie” kicks off March 1 (it’s planned for the first Sunday of every month) at the Air Conditioned Supper Club (625 Lincoln Blvd.) with the solidly Eastside lineup of Flashing Red Lights, the Parson Red Heads, the World Record and One Trick Pony. You indie kids who I hear complaining about driving in from Venice or Santa Monica, support.

‣ We are FMLY: The guys over at the FMLY blog are mounting their first show in a new venue. Daedelus and Free the Robots will be heading a four-band bill on Saturday night at Out of Asia (3249 S. La Cienega Blvd.).