Video premiere: Prima Donna, ‘Sing to Death’

Prima Donna (Photo by ZB Images)

Just think of Prima Donna’s video for the new single “Sing to Death” as “a day in the life.”

“This video is the result of a full day of shooting,” bassist “Lights Out” Levine says. “Twelve hours or so of a rehearsal, packing up the gear, driving to the gig and, finally, the gig at House of Machines itself. It’s a fun peek behind the curtain.”

The long-running L.A. quartet — Levine, along with frontman Kevin Preston, drummer David S. Field and keyboardist/saxophonist Aaron Minton — will be raising the curtain on their sixth full-length next year. “Sing to Death” arrived in October as an after-dinner cocktail for the band’s 2018 self-titled album, which was released via Steven Van Zandt’s Wicked Cool Records. The label is releasing the tune on a 7-inch b/w Prima Donna’s cover on Bananarama’s “Cruel Summer.”

With its video directed by Arthur Leon Adams III, Kearney Thompson and David S. Field, “Sing to Death” offers a dose of vintage four-on-the-floor rock. “The song is an anthem for all those people who are sick and tired of being silenced and controlled,” says Preston, who’s also been busy as the newest touring member of Green Day. “And you can dance to it.”

||| Watch: The video for “Sing to Death”

||| Previously: “Press Your Luck”