Video premiere: Tyler Boone, ‘Gettin’ High’

Chris Arey on August 19th, 2020

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Many musicians are conscious of furthering their brands these days, but the thing about Tyler Boone is you can drink one of his.

The native of Charleston, S.C., has not only a burgeoning music career (he recently signed with Tom Sarig’s Antifragile Music), but his own liquor brand, Boone’s Bourbon. Both are on display in the Danny Lannon-produced music video for “Gettin’ High,” which is not shy about product placement.

The new single tells the story of his westward move and how he came to be. Boone told American Songwriter “the song is literally an autobiography of my move to Los Angeles and how my life has been elevated since moving to the West Coast. Anyone would be terrified to sell everything and just take what you can in your car, but I wouldn’t trade it for anything.”

The video, he says, “is a funny 8-bit video-game rendition about my move to Los Angeles.”

Musically, “Gettin’ High” is different from his previous work, which was more forward in its blues and Americana influences. Boone describes “Gettin’ High,” the lead track on his forthcoming album slated to release this fall, as “hands down the best music I’ve ever written and recorded in my life.”

In “Gettin’ High” Boone chants, “Now I’m out West Coast livin’ / sign my deal and I’m bourbon sipping,” and he has done just that. His bourbon is available in 38 states (including California) and, soon, Canada.

But Boone’s line of booze is just one of his many accomplishments. He is also co-founder of the Charleston Songwriters Festival, has played many music festivals, was featured in the HBO series “Vice Principals” and had his single “Paper Wings” featured in “A Night With My Ex” on Bravo TV.

The single “Gettin’ High” was co-written with Paul III and Dan Potruch of Uncle Duane’s Band. Shinedown’s Eric Bass mixed the track. Boone’s Southern roots shine through with twang and grit. “Gettin’ High” is a Southern rock ride.

||| Watch: The video for “Gettin’ High”