Video: Kid Bloom, ‘Blood Sugar’

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Kid Bloom

In his video for “Blood Sugar,” Lennon Kloser — aka Kid Bloom — proves adept at that most prevalent of pandemic activities: contemplation.

That a pig-tailed young woman (a metaphor for the world as we used to know it, or want to return to?) roller-skates around him in a magenta mist only adds to the track’s sense of longing for an elusive love and the sugar high that comes along with it.

Bouncing in on a rubbery bass line, “Blood Sugar” is the title track to Kid Bloom’s new EP, the follow-up to 2019’s “Lemonhead.” After launching Kid Bloom five-plus years ago as more of an indie-rock/psych-pop project, Kloser steered the ship into the crowded waters of glossy pop, piling up fans and streams along the way.

“‘Blood Sugar’ is all about highs and lows,” Kloser says of the title track. “My favorite part about it is how sticky the bass is. I’ve always wanted to make a song like this, but never quite had the courage. It’s the farthest I’ve ever been out of my comfort zone musically.”

The disco earworm of a title track is joined on the new EP by gushing piano ballad “Sledgehammer,” the neon-drenched “In One Ear” (which features Jesse Rutherford of The Neighbourhood … and a guitar solo) and “Fake a Smile,” which offers some sweet acoustic guitar-based mopery.

||| Watch: The video for “Blood Sugar”

||| Also: Stream the whole EP here

||| Previously: “Parents’ House,” “Take My Breath Away,” “I Kissed a Girl, and She Kissed Me,” “Annalise”