Kevin Bronson on July 13th, 2023

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On last year’s album “Highway,” Kid Bloom — aka Lennon Kloser — engaged in the full spectrum of croon-and-swoon pop. On “Sparkle,” his second single since that’s album’s release, he pulls off some production prestidigitation in the interests of … well, we’re not sure, not having heard the demo.

The song, he says, came out of a writing session at a friend’s studio and was inspired by “the oddball, angular charm of classic rock legend Joe Walsh.” After writing the bass line and singing falsetto vocals over it, Kloser decided that “I don’t want to be the guy with long hair making ’70s music in 2023, so we took the song back to my house and kept messing with it.”

The vocals were tweaked to sound “like an alien. It changed the whole trajectory.”

The video for the song, directed by Eric Daniels, features pro motocross racer.

“Sparkle” will appear on Kid Bloom’s forthcoming EP, “Shaky Knees,” out next month.

||| Watch: The video for “Sparkle”

||| Previously: “Walk With Me,” “I Fell in Love Again,” “Hold On, Hold On,” “Blood Sugar,” “Parents House,” “Take My Breath Away,” “I Kissed a Girl, and She Kissed Me,” “Different State of Mind”