Video: The Paranoyds, ‘Face First’

S.Lo on September 4th, 2019

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The Paranoyds make one final push to catch attention for their debut album, “Carnage Bargain” (releasing Sept. 13 via Suicide Squeeze) with a new video for the song, “Face First,” and fans of “Ferris Bueller’s Day Off” and 360-degree film will love it.

Best viewed on a desktop or laptop (at least in our viewing), the interactive video — directed by David Gantz and Theo Cohn and starring Buck Andrews as well as Zoe and Rio Infante — can be navigated beyond the given frame via the top left button. The first scene sets up a different premise for this chase than Bueller’s. More suited to the namesake condition for the band, a shrine sets the motive. Then the pursuit of the hapless object of obsession is on, through lawns and houses, with the helmeted pursuer also chased out by rakes and hoses.

“We wanted the video to be driving, as the song has always reminded us of some sort of forward movement, like running, driving in a car late at night, etc. The song is loosely about a stalker and we wanted that idea to be involved in the movement somehow,” explained the band. “The video directors, our friends Theo Cohn and David Gantz, wanted to challenge themselves by doing something they had never done before — shooting with a 360-degree camera. This allowed us to show the point of view of these stalkers, where you could watch the video multiple times and still notice little Easter eggs each time depending on where you look.”

Grab a slice of cheese as you peruse this rendering of the classic cat-and-mouse chase.

The Paranoyds will be opening for Bleached on their Stateside tour throughout September and for White Reaper in early October before embarking on their own headline tour of the West Coast in November.

||| Watch: The video for “Face First”